Who is The Highest-Paid Influencer on Instagram? – Top 20 Richest Stars

Ever wondered about who is the highest-paid influencer on Instagram? Instagram serves as a realm where we often peek into the lives of our friends or share glimpses of our own activities: a dynamic interaction platform. However, it’s evident that Instagram has evolved into a haven for influencers with millions of followers.

Our choices and preferences are subtly shaped as we engage with the posts, stories, and reels crafted by our favorite influencers. 

This prompts us to question

  • What exactly are the gains for these influencers? 
  • Who constitutes this influential group, and what is their earning potential?
  • Who claims the title of the highest-paid influencer on Instagram?

Fueled by our curiosity, we get into research to reveal the top earners of Instagram. Without further ado, let’s start!

Highest Paid Influencers on Instagram
Highest Paid Instagramers Account ID Followers Count Estimated Per Post Earning
 Cristiano Ronaldo   @cristiano  618 M  Per Post $3,234,000
 Lionel Messi  @leomessi  498 M Per Post $2,597,000
 Selena Gomez   @selenagomez  430 M  Per Post $2,558,000
 Kylie Jenner  @kyliejenner  400 M  Per Post $2,386,000
 Dwayne “The Rock” Johnson  @therock   392 M  Per Post $2,326,000
 Ariana Grande  @arianagrande  381 M   Per Post $2,264,000
 Kim Kardashian   @kimkardashian  364 M  Per Post $2,176,000
 Beyoncé   @beyonce  319 M   Per Post $1,889,00
 Khloé Kardashian  @khloekardashian  312 M  Per Post $1,866,000
 Kendall Jenner  @kendalljenner  294 M  Per Post  $1,758,000
 Virat Kohli  @virat.kohli   266M  Per Post $1.3M
 Eleonora Pons  @lelepons  53.7M  Per Post $180K 
 Huda Kattan   @hudabeauty  54.1M  Per Post $158K
 Sommer Ray  @sommerray  24.8M  Per Post $86K 
 Zach King  @zachking  29.3M  Per Post $82.5K
 Logan Paul   @loganpaul   27M  Per Post $65K
 Jake Paul  @jakepaul  25.8M  Per Post $49K
 Joanna Gaines  @joannagaines  13.8M  Per Post $45K 
  Nash Grier  @nashgrier  13.8M   Per Post -$41K

Who are Instagram Influencers?

influencer-posting-social-media about Top 20 Richest Instagram Stars

Instagram influencers are basically media personalities who influence their target audience to buy products or services.

These media personalities, who are experts in content creation and personal branding, make up the Instagram influencer world.

Some influencers are celebrities known for their luxurious and fun lives. So these people do not need a special marketing strategy. They already have a fan base ready to snatch up anything they share out of the air.

Some influencers, on the other hand, express their creativity through content production in such a way that they successfully direct their target audience to purchase a product or service.

No matter what, Instagram is a platform that creates employment for the richest people in the world. We examined both celebrities and non-celebrities and looked at who earns the most.

20 Highest-Paid Influencer on Instagram

Now let’s get to our list! As we said before, we are splitting this list into two and examining both celebrities and non-celebrities. 

10 Highest-Paid Instagram Celebrities

First, let’s examine the highest-earning celebrities on Instagram.

a table of top 10 highest-paid influencers on Instagram

1. Cristiano Ronaldo

Cristiano Ronaldo Instagram post Top Richest Stars

Have you ever wondered how much Cristiano Ronaldo Earns on Instagram? Portuguese football player Cristiano Ronaldo is not only the highest-paid influencer on Instagram, but also the most followed celebrity on Instagram. It is estimated that the football player earns more than $3 million per post.

Cristiano Ronaldo has a unique creativity. Just the fact that its name comes together with a brand is enough. Many brands collaborate with him, such as Clear Man, Nike and Herbalife.

Ronaldo also has his own brand. With the CR7 brand, he markets many products such as perfume, clothing, glasses and shoes via Instagram.

2. Lionel Messi

Lionel-Messi-Instagram Post Highest-Paid Influencer on Instagram

When it comes to the highest-paid influencer on Instagram, one of the names that comes to mind is undoubtedly Lionel Messi. Argentinian football player is the second most followed celebrity on Instagram!

So, how much exactly does Leo Messi earn on Instagram? It is known that he earns an estimated more than $2 million per post.

Many giant companies, including Lay’s, Pepsi, Adidas and Jacob and Co, are collaborating with Leo Messi. It is thought that he earns the most money through his collaborations in the field of sports and fitness.

3. Selena Gomez

Selena-Gomez-Instagram-Post Highest-Paid Influencer on Instagram

We are calling all Selenators to the forefront! Famous singer and actress Selena Gomez, who has a great influence with her fan base, is among the highest earners. She is estimated to earn more than $2 million per post.

Apart from her own Rare Beauty products, Selena Gomez also collaborates with many different brands. As one of the celebrities with the most Instagram engagement, brands are eager to work with her.

4. Kylie Jenner

Kylie-Jenner-Instagram-Post Highest-Paid Influencer on Instagram

Here is one of the most influential people in the beauty industry: Kylie Jenner! How much Kylie gets paid on Instagram? She earns more than $2 million per post, making her one of the top 5 highest-paid influencer on Instagram.

Kylie Jenner has her own brand, Kylie’s Cosmetics. She also frequently promotes her siblings’ brands as a member of the Kardashians.

5.  Dwayne Johnson

Dwayne-Johnson-Instagram-Post Highest-Paid Influencer on Instagram

Dwayne Johnson, the indispensable name of action movies, is one of the most influential people on Instagram with his nickname The Rock. It is estimated that The Rock or Dwight earns more than $2 million per post.

Dwayne Johnson, the person with whom health and fitness brands most want to collaborate, continues to impress the Instagram world with his solid physique.

6. Ariana Grande

Ariana-Grande-Instagram-Post Highest-Paid Influencer on Instagram

So, how much does Ariana Grande get paid on Instagram? Queen of hit singles, Ariana Grande has a worldwide reputation. She is also an actress and songwriter, earning an estimated over $2 million per post.

Ariana Grande, who collaborates with many brands on Instagram as well as promoting the beauty brand R.E.M, will undoubtedly remain one of the strongest names on this list.

7. Kim Kardashian

Kim-Kardashian-Instagram-Post Highest-Paid Influencer on Instagram

Here is another one of the most famous names of the Kardashian family. Kim Kardashian is one of the celebrities who earns more than $2 million per post on Instagram with the luxurious and fun image she creates.

Just like her sister Kylie Jenner, this Kardashian sister also has a beauty brand called SKIMS. She does not neglect to collaborate with many brands in the fields of health, clothing, fitness and beauty.

8. Beyoncé Knowles

Beyoncé-Instagram-Post Highest-Paid Influencer on Instagram

“I am Beyonce, always.” Yes, Beyonce is one of the most famous and successful singers in the world, with her career starting as a member of the famous group called Destiny’s Child. It is known that Queen B earns close to $2 per post with the target audience she has on Instagram.

Beyonce, who collaborates with many brands as well as the Ivy Park clothing line, continues to increase her earnings.

9. Khloé Kardashian

Khloé-Kardashian-Instagram-Post Highest-Paid Influencer on Instagram

Khloé Kardashian, a businesswoman and socialite, continues to maintain her family’s reputation. She herself earns close to $2 million per post on Instagram.

Like other family members, Khloé Kardashian also has her own brand. In addition to the Good American clothing brand, she is also closely involved with her sister Kylie’s beauty brand.

10. Kendall Jenner

Kendall-Jenner-Instagram-Post Highest-Paid Influencer on Instagram

Another Kardashian on the list of highest-paid influencer on Instagram! So, how much does this Kardashian sister earn on Instagram? Model Kendall Jenner is also known to earn nearly $2 million per post.

As a model, she is the face of many giant clothing brands. She also has her own tequila brand called “818”. What more could there be, right?

10 Highest-Paid Instagram Non-Celebrities

Now it’s time for our list of the highest-earning non-celebrities on Instagram:

Highest-paid influencer on Instagram table

1. Virat Kohli

Virat-Kohli-Instagram-Post Highest-Paid Influencer on Instagram

Surprisingly, the pinnacle of the list is occupied by an athlete. Virat, a highly successful cricketer from India, leverages his achievements to become a notable influencer.

Reports indicate that he commands a staggering sum of over $1 million per post on Instagram, primarily collaborating with clothing and sports brands.

2. Eleonora Pons

Eleonora-Pons-Instagram-Post Highest-Paid Influencer on Instagram

Former Vine star Eleonara Pons entered our lives with her entertaining short videos. The closure of Vine did not decrease her fame, but increased it even more. She earns over 180 thousand dollars per post on Instagram.

Lele Pons is very assertive not only in funny videos but also in dance and music. She continues to increase her earnings with her collaborations.

3. Huda Kattan

Huda-Kattan-Instagram-Post Highest-Paid Influencer on Instagram

Huda from Dubai is one of the highest-paid influencer on Instagram with her own make-up brand. She earns over 150 thousand dollars per post with the videos she shoots in the field of makeup.

In addition to her own cosmetics brand, she also collaborates with other makeup brands by promoting their products.

4. Sommer Ray

Sommer-Ray-Instagram-Post Highest-Paid Influencer on Instagram

Sommer Ray, who rose to fame with her own beauty brand, is estimated to earn over $80,000 per post.

Ray, who is very active not only on Instagram but also on YouTube, is a true content creator.

5. Zach King

Zach-King-Instagram-Post Highest-Paid Influencer on Instagram

Zach King, known for his creative videos, is one of the first things that come to mind when it comes to editing. It is estimated that he earns over $80 thousand per post by sharing videos that have inspired many creators.

Zach uses his creative videos to specifically promote brand products. Brands frequently apply to him to create original advertisements.

6. Logan Paul

Logan-Paul-Instagram-Post Highest-Paid Influencer on Instagram

Former Vine star and new boxer Logan Paul is among the highest-paid influencer on Instagram with the target audience he has on Instagram. It is estimated that he earns over $65 thousand per post.

Logan Paul, who also continues to shoot vlogs and entertaining videos on YouTube, is the number one collaborator of fitness and clothing brands.

7. Jake Paul

Jake-Paul-Instagram-Post Highest-Paid Influencer on Instagram

Jake Paul is a former Vine star and new boxer, just like his older brother Logan Pual! It is estimated that he earns over $49 thousand per post on Instagram.

As one of the social media characters, he is also a special collaborator of many brands with his own target audience.

8. Joanna Gaines

Joanna-Gaines-Instagram-Post Highest-Paid Influencer on Instagram

Joanna Gaines is one of women’s favorite social media personalities, both as a mother and a businesswoman. It is estimated that she earns over $45 thousand per post.

She has a company on renovations and shares many inspirational posts on Instagram.

9. Nash Grier

Nash-Grier-Instagram-Post Highest-Paid Influencer on Instagram

Video creator Nash Grier is among the top earners with his lifestyle content. It is estimated that he earns over $41 per post on Instagram.

Nash Grier, who also earns through his YouTube channel, does not neglect to collaborate with many different brands.

10. Araya A. Hargate

chomismaterialgirl-Instagram-Post Highest-Paid Influencer on Instagram

Among the highest-paid influencer on Instagram list is Araya A. Hargate. She has been increasing her fame since she won the beauty contest.

It is estimated that she earns over 11 thousand dollars per post she shares on Instagram. Judging by her popularity, it looks like she will earn even more!

How Do Influencers Make Money?

young-people-using-reels Highest-Paid Influencer on Instagram

We shared with you the highest-paid influencer on Instagram list. It’s obvious that all these people have a specific target audience on Instagram. 

According to Demand Sage data, an influencer with a minimum of 10K followers on Instagram can earn a minimum of $200 per post.

So how do they make money using this target audience?

Here are 5 ways Influencers make money:

  • Sponsored Social Media Posts: Influencers can get sponsorship for their posts by sharing a brand’s product or service.
  • Being a Brand Ambassador: Being the face or ambassador of a brand is one of the most common advertising methods used by influencers.
  • Long-Term Brand Product Promotion: In order to gain the trust of their target audience, influencers can promote a brand’s product for a long time by including it in their lives.
  • Product Sales: Influencers can earn money by selling their own products or products of other brands through their own profiles.
  • Developing Unique Products: Influencers can create their own products that reflect their personal brand.

Final Words

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As your profile gains traction and your follower base expands, the opportunities to monetize your Instagram page multiply, paving the way for a lucrative social media presence.

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Frequently asked question

Who is considered an Instagram influencer?

Accounts that publish regular Instagram posts, have a specific target audience, and prove their credibility are considered Instagram influencers. The more followers and interactions you have, the more likely you are to become an influencer.

Who is most followed on Instagram?

Cristiano Ronaldo is the most followed celebrity on Instagram with over 618 M followers.

Do Instagram influencers get paid?

Yes, Instagram influencers can make money from their posts. Brand collaborations, advertisements, interactions and many criteria provide income to Instagram influencers.

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