How Much Does YouTube Pays in the United States?

With industry giants like MrBeast setting records and continually upping the bar, one might wonder how much YouTube pays YouTubers in the United States?

Whether you’re already sharing content or considering starting a channel, understanding the financial possibilities is crucial.

In this blog, we dive into the specifics of YouTube earnings in the United States. From how much American-based YouTubers earn per view to navigating the YouTube Partner Program, we’ve got you covered with direct, fluff-free insights and statistics. 

a white keyboard with YouTube words in red

YouTube Pay Rates in the United States

YouTube has become a primary source of income for many, but how does it translate into dollars for views?

Here’s what you need to know about how YouTube pays its creators in the U.S.

How Much YouTube Pays in the United States?

YouTube earnings vary widely based on factors such as ad revenue, the number of views, and engagement rates

On average, YouTube pays from $0.01 to $0.03 per ad view in the United States, which translates to about $3 to $5 per 1,000 video views

However, these figures can be much higher depending on the specifics of your audience and ad settings.

How Much American YouTubers Earn Per View?

Earnings per view are not fixed and fluctuate based on the above-mentioned factors. High-engagement videos, which attract premium ads, can earn significantly more. 

For example, a video that caters to a niche with high advertiser demand can fetch a higher rate per view.

Imagine a YouTuber like MrBeast, who is famous for his creative and high-stakes gaming challenges. Suppose he releases a video titled “Epic $100,000 Fortnite Challenge!” right when a major update is released for the game. Given the video’s appeal to both gaming enthusiasts and MrBeast’s broad audience, along with its high entertainment value, it could command a CPM at the upper range.

Let’s say the CPM for this video is $18, reflecting the strong advertiser interest in targeting the engaged and large audience that MrBeast attracts. 

For every 1,000 views, he would earn $18. If this video quickly racks up 5 million views, which is likely given his popularity and the timely nature of the content, it would result in earnings of $90,000 from YouTube ad revenue alone.

This example demonstrates how content that aligns well with current trends and has wide appeal can significantly boost a YouTuber’s earnings per view.

💡 Read More: How to Get YouTube Creator Awards?

How Much Do YouTubers Make Per View?

When a video on YouTube is watched, it doesn’t automatically mean that it will earn money. To generate revenue, the view must be paired with an ad impression—this means that an ad has to be displayed during the video. 

Most online sources indicate that the typical YouTuber in the US makes between $0.01 and $0.03 per view, which translates to about $3 to $5 for every 1,000 views.

This estimate likely comes from the earnings per ad view, and we’ve used this to generate the following average earnings table:

  • YouTube revenue for 10,000 views: $100 to $300
  • YouTube revenue for 100,000 views: $1,000 to $3,000
  • YouTube revenue for 500,000 views: $5,000 to $15,000
  • YouTube revenue for 1 million views: $10,000 to $30,000

However, not every view results in an ad being shown due to various reasons, such as ad blockers, viewer settings, or the absence of suitable ads to display.

For instance: Suppose you upload a video on YouTube. If a viewer watches your video but has an ad blocker enabled or if YouTube doesn’t have an appropriate ad to show at that time, that view won’t earn you any money.

When ads are shown, the earnings per ad view can vary widely. Typically, YouTubers earn anywhere from a fraction of a cent to a few cents per ad view. The exact amount depends on multiple factors, including the type of ad, the pricing of ads, and the demographic watching the ad.

How Much Money Do YouTubers Make Every 1,000 Views?

This metric, often referred to as CPM (cost per thousand), is pivotal in understanding YouTube earnings. The average CPM rate can range from $1 to $20 based on the video’s audience, content category, and timing of release, among other factors.

How Much Do YouTubers Make for 1 Million Views?

Data from Influencer Marketing Hub suggests that for every 1,000 views where an ad is watched for at least 30 seconds, YouTubers can earn approximately $18. Google reports that, on average, only 15% of total video views meet this criterion.

Therefore, for a video that achieves 1 million views, it’s typical for about 150,000 of those to be monetizable ad views. Based on these numbers, such a video could generate around $2,700 for its creator.

How Many Views Do YouTubers Need to Get Paid?

To start earning, you need to be part of the YouTube Partner Program, which requires at least 1,000 subscribers and 4,000 watch hours over the past 12 months. Once you’re a part of this program, how much you earn depends greatly on the volume and nature of your viewership.

What are the Most Paid YouTube Channels? (Top 10)

RankGradeUsernameUploadsSubscribersVideo ViewsEstimated Earnings
3A++YouTube Movies180M
4A+Cocomelon – Nursery Rhymes1,154174M181,065,509,035$362M
5A+SET India136,248172M162,821,690,869$326M
6AKids Diana Show1,198121M102,464,870,900$205M
8A+Vlad and Niki702117M89,569,214,410$179M
9ALike Nastya879115M99,865,251,684$200M

Best Monetization Strategies Beyond Ad Revenue

While ad revenue is a significant source of income for YouTubers, diversifying your monetization strategies can dramatically increase your earnings. Here’s how you can leverage along with other methods to maximize your YouTube channel’s revenue potential:

YouTube Partner Program Checklist

Firstly, ensure you are part of the YouTube Partner Program, which is essential for monetizing through ads. 

To join the YouTube Partner Program (YPP), you need to:

Then you can become eligible to start making money from the YPP through both YouTube Shorts and long-form videos (or a mix) in either one of two ways.

Gain 1,000 subscribers with 4,000 public watch hours in the last 12 months, or

Gain 1,000 subscribers with 10 million public Shorts views in the last 90 days.

Our YouTube growth packs can accelerate your journey to these milestones by enhancing your subscriber count and boosting your video views, thus helping you qualify faster for the program.

Who are the Top Earning YouTubers?

Here’s a look at some of the platform’s highest-grossing channels and the factors behind their profitability.

Who are the highest-paid YouTubers? Understanding who the top earners on YouTube are and what drives their success can offer valuable lessons for aspiring content creators. 

MrBeast$59.4 million
Jake Paul$49.5 million
Markiplier$41.8 million
Rhett and Link$33 million
Unspeakable$31.35 million
Nastya$30.8 million
Ryan Kaji$29.7 million
Dude Perfect$22 million
Logan Paul$19.8 million
Preston Arsement$17.6 million

Who Are the Most Paid YouTubers? (Top 5 )

1- MrBeast (Jimmy Donaldson)

Niche: Extravagant challenges and philanthropy.

Success Factors: High engagement through unique and high-stakes content that combines entertainment with generosity. His viral challenges and large-scale giveaways captivate a massive audience.

2- Dude Perfect

Niche: Sports and comedy stunts.

Success Factors: Their success stems from combining sport with humor, producing visually appealing trick shots and stunts that appeal to a wide demographic, particularly younger viewers.

3- Nastya (Like Nastya)

Niche: Children’s entertainment and vlogging.

Success Factors: Appeals to young children and their parents with simple, engaging, and family-friendly content. Consistency and a clear understanding of the target audience contribute to her channel’s massive view counts.

4- Ryan’s World (Ryan Kaji)

Niche: Toy reviews and children’s entertainment.

Success Factors: Ryan’s channel started with toy reviews, which quickly attracted a young audience. The channel’s expansion into educational and DIY science experiments has broadened its appeal.

5- PewDiePie (Felix Kjellberg)

Niche: Gaming, commentary, and comedy.

Success Factors: One of YouTube’s earliest stars, PewDiePie has maintained popularity through his humorous and sometimes controversial content. His personality-driven approach keeps viewers coming back.

How Else Can You Make Money on YouTube?

Making money on YouTube extends beyond ad revenue, offering diverse opportunities for content creators to enhance their income. Here’s how:

Affiliate Links: Creators can earn commissions by including affiliate links in their video descriptions. When viewers click on these links and make purchases, the YouTuber receives a cut of the sale.

YouTubers affiliate links

For example, tech reviewer Marques Brownlee often includes affiliate links for gadgets he reviews.

Sponsored Posts: Many YouTubers earn income through sponsored posts, where companies pay them to promote products or services within their videos. 

YouTubers Sponsored Posts

A well-known example is Casey Neistat, who partners with brands like Samsung and integrates these products creatively into his content.

Partnerships: Long-term partnerships with brands can be particularly lucrative. These involve deeper collaborations than one-off sponsored posts, often including multiple videos or entire series. 

YouTuber partnership program

Fitness YouTuber, Pamela Reif, has had successful partnerships with companies like Puma & Nike, highlighting workout attire and fitness products.

Channel Memberships: This feature allows viewers to pay a monthly fee for special perks like exclusive videos, emojis, and badges. 

PewDiePie YouTube channel offerering memberships

Gaming channels, like PewDiePie, offer memberships that enhance viewer engagement and build a steady income stream.

Merchandise: Selling branded merchandise—such as t-shirts, hats, or other items—is another way to monetize a YouTube channel. 

a YouTube channel's merchandise

Comedy duo Rhett and Link from the channel “Good Mythical Morning” have successfully expanded their brand into a range of merchandise, significantly boosting their earnings.

These strategies provide YouTubers with multiple revenue streams, maximizing their financial potential beyond what ads alone can offer. For a deeper look into how successful YouTubers leverage these opportunities, consider checking out detailed case studies like those found in YouTube’s Creator Academy. Explore YouTube Creator Academy.

What Makes Richest YouTubers Successful in 2024?

Content Style: These creators produce content that is highly engaging, often interactive, and visually appealing. They adapt their style to keep pace with changing trends and audience preferences.

Audience Engagement: Regular interaction through comments, live streams, and community posts helps maintain a loyal audience. Effective use of social media platforms to amplify their presence and reach also plays a crucial role.

Niche Mastery: Each top earner has found and dominated a niche by delivering consistently what their audience loves. They are not just content creators but trendsetters in their respective categories.

Wrapping Up

The success of these top earners on YouTube doesn’t just come from the quality of their content but also their ability to engage with their audience and adapt to the digital landscape’s shifts. Aspiring YouTubers should aim to understand their audience deeply and craft content that resonates while being true to their unique style and interests.

Frequently Asked Questions

How to monetize my Live YouTube videos?

To monetize your live YouTube videos, you must be part of the YouTube Partner Program (YPP). Once eligible, you can enable Super Chat and Super Stickers, allowing viewers to pay for highlighted messages in the chat stream. Additionally, if you have channel memberships, viewers can subscribe for exclusive perks during live streams.

How do YouTube Premium users affect your revenue?

YouTube Premium users contribute to your revenue differently than ad-supported views. When a Premium member watches your content, you receive a part of their subscription fee. This is often considered more lucrative on a per-view basis compared to regular ad views.

How much does YouTube pay for 1 million views?

The payment for 1 million views on YouTube can vary significantly based on factors like the geographical location of viewers, the type of ads, and the video’s watch time. On average, YouTubers can earn between $2,000 to $3,000 from ad revenue for 1 million views, although this can be higher or lower based on the aforementioned factors.

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